Are your prospects telling you, "Times are tough..."?
Are they demanding ludicrous payment terms?
Are you seeing fewer ideal prospects in your deal pipeline?
Are competitors making impossible promises to win the deal?
Are your prospects dragging out the length of your sales?
Are your margins shrinking just enough to make you nervous?
Are your clients trying to change standing agreements for lower prices?
What would it mean for your business if you could:
Stop spending precious time and resources selling to unqualified prospects?
Learn how to fully qualify sales opportunities and not wimp out with unpaid consulting?
Close higher-margin deals (through better differentiation and shortened sales cycles)?
Fill your sales pipeline through better targeting and more effective qualification, providing fiction-free forecasts?
Stop sounding like all the other salespeople out there and start engaging prospects with clarity?
YOU'VE TRIED CHANGING IT:
You've paid the consultants for their great ideas, but you still have the problem.
You've attended the seminars and you've watched the training, but your sales process is underperforming.
You've heard some great-sounding selling systems, but none could be implemented effectively.
You've read the books and you've watched different methods, but your forecast is still coming up short.
You have some pieces of an effective sales process in place, but feel like you're missing something.
You bought the fancy CRM, but are still waiting for the promised R.O.I. on it.
But the results you seek are still eluding you.
Is it time to adapt your proven skills & strategies
to sell at a higher level and change your results?
The Slattery Training Program
The Slattery Training Program is a 6-month teaching & coaching program that combines in-demand Slattery sales process training with high-impact live coaching and personalized consulting in an exclusive group of peer professionals.
We'll help you master the skills, techniques, and clarity needed to control and win complex sales at high margins.
"A lot of times you go into these trainings and you know 90% of the material already, and you’ll get maybe 10%... Wow. I was overwhelmed by how much all of us learned and how much we were able to put into play immediately."
Terry teaches a holistic, prospect-centered selling system that not only teaches the right steps to follow from prospecting to closing, but also teaches the nuanced behavioral and communication skills needed to effectively engage prospects and win high-value deals at high margins.
You can learn the material over 12 modules of high-impact, interruption-free sales process training at your own speed, from wherever you are. Self-pace it. Replay it. And replay it again. The materials are available to you for your full 6 months of the Slattery Training program.
Live Weekly Coaching Calls
On weeklyprivate group coaching calls, you can ask questions about your live deals in process, sales challenges, difficult stalls, squirmy prospects, and any other conundrums you're facing, and also practice role-playing the techniques you're learning in the sales process training with live feedback.
We know you're busy, so all calls are recorded and available for you to review at your convenience in case you can't make it to a call. (You can still get personalized coaching -- just submit your question ahead of time!)
Throughout your time the Slattery Training program, you'll submit certain exercises from the sales process training modules for expert consulting. These exercises will help you articulate and leverage your real Differentiating Value; enhance your responses to stalls & put-offs; develop competitive strategy, and more.
The personalized feedback will help you you polish up and level up your positioning and communication, so you can compete in the marketplace at a significantly higher level.
Personal Development Plan
We will provide you with the opportunity to take the Objective Management Group's Sales Insights Evaluation, a premiere industry-leading evaluation of selling skills, and fully debrief your results in a 1-on-1 meeting with our expert. The valuable results will provide clarity around the areas of training you may find most helpful.
Private Hand-Picked Community
In our private community, you will join a hand-picked group of professional peers who understand the challenges of selling and complex sales are personally invested in their own increasing success. Share sales wins, losses, comments and questions between coaching calls to get further guidance on your deals in process and how to apply the Slattery system.
And best of all... six months access to all of it.
Six months of high-impact weekly coaching calls.
Six months of live questions, answers, feedback, role-play, and practice as you learn high-level material.
Sixmonths of consulting on your work.
We work with you on yourcall strategy, Differentiating Value, Competitive Sales Analysis, and more!
Six months of Slattery sales skills & process training.
You have 24/7 access, from anywhere in the world. You self-pace your progress and replay the material as often as you want.
2,400+ client companies, thousands of salespeople, hundreds of industries, and almost 4 decades...
“Terry gives you the step-by-step implementation of his ideas. So when you’re working with him, he’s going to tell you exactly what to say, in the right situation, with the right tonality, with the right loudness, with the right voice, and he’s going to walk you through it very specifically… To say that they have transformed our sales would be a complete understatement.”
- Director of Business Development, Minnetronix, Inc.
“Our business is specialized. When we hire people to help us, they often don’t understand what we do. But Terry added value through his tailored approach – it really fit our business.”
- Founder and President of an energy consulting business
“Our senior level subject matter experts need to generate revenue. We’ve attempted to have sales people, but they’ve always fallen short because they’re not skilled at the conversations needed in our business... Terry Slattery’s approach is extremely well-aligned with how we look at sales in a professional services environment.
- CEO, Minneapolis-based consulting firm
Here's what you can expect:
Over our 6 months together in the Slattery Training program, you will:
Develop a personalized development plan in a 1:1 session to debrief the results of your Sales Force Evaluation from the Objective Management Group.
Complete the Sales Process Training materials to learn Terry Slattery’s selling methods at your own pace, on your own time, wherever you are, replaying modules as many times as necessary.
Bring your questions and real-time sales challenges to our weekly private group coaching calls for insight, feedback, and role-play practice.
Get expert consulting to help you develop powerful language around your Differentiating Value; enhanced responses to stalls & put-offs; competitive strategy, and more!
Share your deals, questions, challenges, progress, and wins to the other members of our private community for feedback, encouragement, and insight.
Who's a great fit for the Slattery Training Program?
Clients like you!
Independent service providers & consultants
You're a specialist in a particular process, technology, or service. Since you're a closely-held business, you feel it acutely when a sale takes longer than anticipated to close, or when prospects pressure you on pricing or concessions.
You're probably not part of the big-name organizations that already have training departments who know everything. You may have customer-service people working with you, but business development falls squarely on your shoulders. You must grow your business by selling your products and services. This can be a difficult sale when your products, like insurance plans, look exactly the same as your competitors, but we can help you offer value in other ways that differentiate you.
Manufacturing, Distribution, and Logistics Firms and Reps
You are an independent rep selling solutions, or you lead a sales team that does. Your sales process is complex, but not impossibly convoluted. You don't have an internal training department, but your salespeople definitely need guidance and solid training. If you lead a team, we recommend starting the Slattery Training Program at least 3 months ahead of any salespeople you want to send through for training and coaching; we've found that sales teams succeed best when their leaders understand this material ahead of them.
SaaS (Software as a Service) providers
You've built amazing solutions. You have an entrepreneurial mindset. You don't want to take the time to send your people off to training. You need delivery that works. (Again, we recommend that you start the Slattery Training Program at least 3 months ahead of any salespeople you want to send through for training and coaching; we've found that sales teams succeed best when their leaders understand this material ahead of them.) You will probably find our Differentiation coaching most valuable.
You've been entrusted with maintaining and nurturing your organization's clients and the valuable revenue streams they provide. You are responsible for continually selling to them long after the initial deal has been closed, and your selling skills are critical! Competitors (internal and external) are always circling, ready to convince your client to move away. This selling system teaches you not only the selling skills necessary to maximize these accounts, but also how to get ahead of the RFP/RFQ process.
Sales Leaders (VPs of Sales, CEOs)
You're the Sales VP or the CEO of a business doing a between $10 million and $100 million annual revenue. Your sales process is long and complex but not impossibly convoluted. You don't have an internal training department, but your salespeople definitely need guidance and solid training. We recommend starting the Slattery Training Program at least 3 months ahead of any salespeople you want to send through for training and coaching; we've found that sales teams succeed best when their leaders understand this material ahead of them.
Congratulations! The fact that you're even looking into this level of professional development means you're exactly the kind of person we'd LOVE to work with. Want to build a career with incredible selling skills? You're in the right place. Some people spend six figures on MBAs and advanced degrees. For a fraction of the cost, you can invest one year learning elite skills with high-impact coaching, and put yourself in the top category of valuable salespeople (which every company needs!).
Coaching is the difference between information and transformation.
We all have a graveyard of classes, courses, and seminars that didn't stick! To really implement change, you need to practice the skills you learn with coached repetition and right feedback.
In the Slattery Training Program, we will help you apply the material you learn to your sales process with real-time practice, feedback, correction, guidance, and coaching, to make your long-term transformation sustainable.
You can close more deals with higher revenues, lower expenses, and stronger margins in less time.
You can get in front of the right customers.
You can protect your deals from ludicrous concessions.
You can preserve your premium pricing, even when up against low-priced competitors.
You can secure your wins, even when internal & external competitors attempt to sabotage them.
You can help your prospects understand the cost of delaying doing business with you.
You can lower your selling costs by not spending time with unqualified prospects.
You can have completely different results in six months... if you start today.
You could patch together more expensive seminars, trainings, and consultants... and try to pick out & pull together the relevant pieces to fix the gaps in your process, hoping some of them will stick... and then do it all over again when your team grows later.
Or you could invest in sustainable whole-process transformation that brings personalized coaching, support, and guidance to your efforts so you can see completely different results 6 months from now, with long-term changes solidly implemented.
Why is the Slattery Training Program 6 months long?
Over 35 years of training, we’ve learned that it takes a minimum of 6 months (or 2+ years if they’re stubborn) for a salesperson to learn and adopt new selling behaviors successfully. They need time to apply the economic and behavioral principles they’re learning through practice, repetition, and role-play.
Six months in the Slattery Training Program provides enough time to watch the modules at least twice (repetition is critical to learn this material), and do all the exercises inside. It also provides enough time to bring your ‘real-time’ situations into the coaching calls as they happen. “Here’s a stall that just came up this week. What should I say?”
Is a shorter version available?
We are SO committed to your transformation as a salesperson that we do not offer a shorter program. (We could, but not with integrity.) In our experience, six months is the perfect length of time to learn and practice these incredible new skills.
The next 6 months will happen whether you invest in your own professional progress or not... Where would you like to be at the end of the next 6 months?
Do I get lifetime access to the materials?
We are SO committed to your transformation as a salesperson that we do not offer lifetime access to the materials. The 6-month 'finish line' is built-in accountability; any longer simply enables procrastination. And as your coaches, we will not set you up for that.
What if I can't show up at the scheduled times?
That's the beauty of the Slattery Training Program - there are hardly any times to schedule around! We use a hybrid method of prerecorded training and high-impact live coaching. Your questions for coaching calls are pre-submitted, and we'll answer them thoroughly even if you can't make it live. We record the coaching calls so you can review the replays as many times as you need to during your time in the Slattery Training Program. We avoid the old "I can't make that meeting time work!" conundrum. This entire program can fit into your busy life!
Do you offer guarantees or refunds?
Your progress to the next level is entirely up to you. We cannot guarantee that you will show up and do the work required to level up, so we do not guarantee any particular results. This is like graduate school; only you can guarantee your progress.
We, however, will show up 100% for you. Whether or not you come to coaching calls, prepare your questions, or apply the material, we will allocate our time and resources to you solidly for the next six months. For that reason, our work is not refundable.
What if I have a team I want to send through for training?
Packages are available; we always recommend that the sales leader (VP of sales, or CEO of the business) start the transformation process about 60 days ahead of their team. We've found that the team sees more success if the leader is just a bit ahead of them. So go ahead and apply to start the Slattery Training Program, and then we can discuss team training and coaching options.
How can I get my company to pay for this?
Please hear us on this: Over 35+ years of training, coaching, and consulting, we've worked with over 2,400 companies and THOUSANDS of salespeople, and have concluded one important point: Those who invest in themselves (we call them "volunteers") see exponentially higher results than those who are sent by their paying company (we call them "conscripts"). It's simply a factor of whose skin is in the game. So while we'll certainly work with your employer if you'd like us to, we highly recommend investing in yourself, yourself. Then YOU'RE in control of your partnership with us, your progress with us, and your investment in your future. It's worth it.
And how much would it cost to piece together a patchwork solution?
In 6 months, you can completely upgrade your sales process, behavior and results with:
Slattery sales process training, both basic and advanced (self-paced, access from anywhere in the world, replay as needed).
Personalized Coaching on Weekly Private Group Coaching Calls to go deep on your questions, objections, role-plays, practice, and deals in process so you truly transform your selling skills and sales process.
Expert Consulting on your work to level up your skills (including your work on Strategic Differentiation, cold outreach scripts, responses to stalls, presentations, forecasts, and more!).
Exclusive Community of hand-picked sales professionals in this private program.
Bonus ($500 value): 1:1 Session to develop a personalized development plan with our expert, based on the results of your objective Sales Insights Evaluation.
Stop buying expensive trainings & seminars that don't stick.
Invest in sustainable transformation with the Slattery Training Program.
You are invited to join us.
For 6 valuable months, you can learn our world-class sales process and gain elite skills, with incredible coaching support and personalized feedback.
By filling out the quick form to apply (just 2 questions, plus your contact info), you'll help us determine if we can bring great return on investment to your sales process. (If we can't, we'll let you know!)