You can enhance your skills and results with the Slattery Training Program. Enjoy increased top-line revenue, lower selling costs, bankable forecasts, higher closing rates, and stronger margins.
Prospects are pushing you for ridiculous concessions.
You're being compared to your lower-priced competitors.
Customers are sending out RFI/RFPs that don't account for your value.
You're presenting your solution to prospects who act interested but don't buy.
You're being asked to match the price of competitors who aren't as good as you.
You can get to the C-suite, but have trouble getting back there after they send you to Nerdley.
You're trapped at procurement, supply chain, or vendor management and struggling to get to a real customer.
Are your prospects telling you, "Times are tough..."?
Are they demanding ludicrous payment terms?
Are you seeing fewer ideal prospects in your deal pipeline?
Are competitors making impossible promises to win the deal?
Are your prospects dragging out the length of your sales?
Are your margins shrinking just enough to make you nervous?
Are your clients trying to change standing agreements for lower prices?
You've paid the consultants for their great ideas, but you still have the problem.
You've attended the seminars and you've watched the training, but your sales process is underperforming.
You've heard some great-sounding selling systems, but none could be implemented effectively.
You've read the books and you've watched different methods, but your forecast is still coming up short.
You have some pieces of an effective sales process in place, but feel like you're missing something.
You bought the fancy CRM, but are still waiting for the promised R.O.I. on it.
“Once you master this way of selling, you get your dignity back as a sales person.”
- Senior Partner, Decision Process International
“We learned so much it was absolutely phenomenal... I was overwhelmed by how much we learned and how much we were able to put into play immediately."
-Sales Manager, Nagios Enterprises, LLC
"A lot of times you go into these trainings and you know 90% of the material already, and you’ll get maybe 10%... Wow. I was overwhelmed by how much all of us learned and how much we were able to put into play immediately."
Terry teaches a holistic, prospect-centered selling system that not only teaches the right steps to follow from prospecting to closing, but also teaches the nuanced behavioral and communication skills needed to effectively engage prospects and win high-value deals at high margins.
You can learn the material over 12 modules of high-impact, interruption-free sales process training at your own speed, from wherever you are. Self-pace it. Replay it. And replay it again. The materials are available to you for your full 6 months of the Slattery Training program.
On weekly private group coaching calls, you can ask questions about your live deals in process, sales challenges, difficult stalls, squirmy prospects, and any other conundrums you're facing, and also practice role-playing the techniques you're learning in the sales process training with live feedback.
We know you're busy, so all calls are recorded and available for you to review at your convenience in case you can't make it to a call. (You can still get personalized coaching -- just submit your question ahead of time!)
Throughout your time the Slattery Training program, you'll submit certain exercises from the sales process training modules for expert consulting. These exercises will help you articulate and leverage your real Differentiating Value; enhance your responses to stalls & put-offs; develop competitive strategy, and more.
The personalized feedback will help you you polish up and level up your positioning and communication, so you can compete in the marketplace at a significantly higher level.
We will provide you with the opportunity to take the Objective Management Group's Sales Insights Evaluation, a premiere industry-leading evaluation of selling skills, and fully debrief your results in a 1-on-1 meeting with our expert. The valuable results will provide clarity around the areas of training you may find most helpful.
In our private community, you will join a hand-picked group of professional peers who understand the challenges of selling and complex sales are personally invested in their own increasing success. Share sales wins, losses, comments and questions between coaching calls to get further guidance on your deals in process and how to apply the Slattery system.
2,400+ client companies, thousands of salespeople, hundreds of industries, and almost 4 decades...
“Terry gives you the step-by-step implementation of his ideas. So when you’re working with him, he’s going to tell you exactly what to say, in the right situation, with the right tonality, with the right loudness, with the right voice, and he’s going to walk you through it very specifically… To say that they have transformed our sales would be a complete understatement.”
- Director of Business Development, Minnetronix, Inc.
“Our business is specialized. When we hire people to help us, they often don’t understand what we do. But Terry added value through his tailored approach – it really fit our business.”
- Founder and President of an energy consulting business
“Our senior level subject matter experts need to generate revenue. We’ve attempted to have sales people, but they’ve always fallen short because they’re not skilled at the conversations needed in our business... Terry Slattery’s approach is extremely well-aligned with how we look at sales in a professional services environment.
- CEO, Minneapolis-based consulting firm
Over our 6 months together in the Slattery Training program, you will:
Within the first 60 days,
you could have total clarity
about your Differentiating Value
(which probably isn't what you think it is)
and develop powerful language around it
so you can confidently compete
in the marketplace with premium pricing.
With D.V. clarity,
you can start defending your price,
protecting your margins,
targeting the right customers,
and avoiding commoditization.
And that's just the first 60 days.
Where do you want to be in 6 months?
The sales game has changed.
It's harder than ever to get in front of the right customer.
Sales calls are mostly happening online.
More conversations fit on the calendar.
The sales cycle is faster, tougher, and less forgiving of weak skills and processes.
There has never been a better time to invest in your professional skills.
Starting NOW will allow you to compete effectively in a changing marketplace.
Independent service providers & consultants
You're a specialist in a particular process, technology, or service. Since you're a closely-held business, you feel it acutely when a sale takes longer than anticipated to close, or when prospects pressure you on pricing or concessions.
Independent agents: insurance, realty, financial planning, employee benefits
You're probably not part of the big-name organizations that already have training departments who know everything. You may have customer-service people working with you, but business development falls squarely on your shoulders. You must grow your business by selling your products and services. This can be a difficult sale when your products, like insurance plans, look exactly the same as your competitors, but we can help you offer value in other ways that differentiate you.
Manufacturing, Distribution, and Logistics Firms and Reps
You are an independent rep selling solutions, or you lead a sales team that does. Your sales process is complex, but not impossibly convoluted. You don't have an internal training department, but your salespeople definitely need guidance and solid training. If you lead a team, we recommend starting the Slattery Training Program at least 3 months ahead of any salespeople you want to send through for training and coaching; we've found that sales teams succeed best when their leaders understand this material ahead of them.
SaaS (Software as a Service) providers
You've built amazing solutions. You have an entrepreneurial mindset. You don't want to take the time to send your people off to training. You need delivery that works. (Again, we recommend that you start the Slattery Training Program at least 3 months ahead of any salespeople you want to send through for training and coaching; we've found that sales teams succeed best when their leaders understand this material ahead of them.) You will probably find our Differentiation coaching most valuable.
Account Managers
You've been entrusted with maintaining and nurturing your organization's clients and the valuable revenue streams they provide. You are responsible for continually selling to them long after the initial deal has been closed, and your selling skills are critical! Competitors (internal and external) are always circling, ready to convince your client to move away. This selling system teaches you not only the selling skills necessary to maximize these accounts, but also how to get ahead of the RFP/RFQ process.
Sales Leaders (VPs of Sales, CEOs)
You're the Sales VP or the CEO of a business doing a between $10 million and $100 million annual revenue. Your sales process is long and complex but not impossibly convoluted. You don't have an internal training department, but your salespeople definitely need guidance and solid training. We recommend starting the Slattery Training Program at least 3 months ahead of any salespeople you want to send through for training and coaching; we've found that sales teams succeed best when their leaders understand this material ahead of them.
Independent salespeople
Congratulations! The fact that you're even looking into this level of professional development means you're exactly the kind of person we'd LOVE to work with. Want to build a career with incredible selling skills? You're in the right place. Some people spend six figures on MBAs and advanced degrees. For a fraction of the cost, you can invest one year learning elite skills with high-impact coaching, and put yourself in the top category of valuable salespeople (which every company needs!).
Coaching is the difference between information and transformation.
We all have a graveyard of classes, courses, and seminars that didn't stick! To really implement change, you need to practice the skills you learn with coached repetition and right feedback.
In the Slattery Training Program, we will help you apply the material you learn to your sales process with real-time practice, feedback, correction, guidance, and coaching, to make your long-term transformation sustainable.
You could patch together more expensive seminars, trainings, and consultants... and try to pick out & pull together the relevant pieces to fix the gaps in your process, hoping some of them will stick... and then do it all over again when your team grows later.
Or you could invest in sustainable whole-process transformation that brings personalized coaching, support, and guidance to your efforts so you can see completely different results 6 months from now, with long-term changes solidly implemented.
Over 35 years of training, we’ve learned that it takes a minimum of 6 months (or 2+ years if they’re stubborn) for a salesperson to learn and adopt new selling behaviors successfully. They need time to apply the economic and behavioral principles they’re learning through practice, repetition, and role-play.
Six months in the Slattery Training Program provides enough time to watch the modules at least twice (repetition is critical to learn this material), and do all the exercises inside. It also provides enough time to bring your ‘real-time’ situations into the coaching calls as they happen. “Here’s a stall that just came up this week. What should I say?”
We are SO committed to your transformation as a salesperson that we do not offer a shorter program. (We could, but not with integrity.) In our experience, six months is the perfect length of time to learn and practice these incredible new skills.
The next 6 months will happen whether you invest in your own professional progress or not... Where would you like to be at the end of the next 6 months?
We are SO committed to your transformation as a salesperson that we do not offer lifetime access to the materials. The 6-month 'finish line' is built-in accountability; any longer simply enables procrastination. And as your coaches, we will not set you up for that.
That's the beauty of the Slattery Training Program - there are hardly any times to schedule around! We use a hybrid method of prerecorded training and high-impact live coaching. Your questions for coaching calls are pre-submitted, and we'll answer them thoroughly even if you can't make it live. We record the coaching calls so you can review the replays as many times as you need to during your time in the Slattery Training Program. We avoid the old "I can't make that meeting time work!" conundrum. This entire program can fit into your busy life!
Your progress to the next level is entirely up to you. We cannot guarantee that you will show up and do the work required to level up, so we do not guarantee any particular results. This is like graduate school; only you can guarantee your progress.
We, however, will show up 100% for you. Whether or not you come to coaching calls, prepare your questions, or apply the material, we will allocate our time and resources to you solidly for the next six months. For that reason, our work is not refundable.
Packages are available; we always recommend that the sales leader (VP of sales, or CEO of the business) start the transformation process about 60 days ahead of their team. We've found that the team sees more success if the leader is just a bit ahead of them. So go ahead and apply to start the Slattery Training Program, and then we can discuss team training and coaching options.
Please hear us on this: Over 35+ years of training, coaching, and consulting, we've worked with over 2,400 companies and THOUSANDS of salespeople, and have concluded one important point: Those who invest in themselves (we call them "volunteers") see exponentially higher results than those who are sent by their paying company (we call them "conscripts"). It's simply a factor of whose skin is in the game. So while we'll certainly work with your employer if you'd like us to, we highly recommend investing in yourself, yourself. Then YOU'RE in control of your partnership with us, your progress with us, and your investment in your future. It's worth it.
Our clients gain clarity about what sets them apart in the marketplace. This allows them to effectively compete on value, not price – a more rewarding sales game.
Our clients usually see an increase in margins first (as deals are qualified and closed faster), and then in top-line revenue (as pipelines fill).
Our clients usually see an increase in sales volume as they become more skilled in targeting the right prospects and qualifying deals.
“Terry has a unique ability to not only talk about the constructs of sales and the things that are happening, but to put them into real-life situations.”
“Terry has worked with so many sales professionals and knows so many techniques, his process is absolutely amazing.”
“Most sales presenters are theoretical. Terry shared real examples of companies and the sales solutions that worked for them.”
For 6 valuable months, you can learn our world-class sales process and gain elite skills, with incredible coaching support and personalized feedback.
By filling out the quick form to apply (just 2 questions, plus your contact info), you'll help us determine if we can bring great return on investment to your sales process. (If we can't, we'll let you know!)
We'd love to work with you.
We look forward to getting to know you!
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